Public opinions, government decisions, and environmental impacts. It is time to evolve from the last century road to an integrated and real approach. The new ecosystem includes parliaments and high-streets, twiplomacy and e-commerce. Integrated communication nowadays means everyone and everywhere
The cost-benefit equation of a product, service or commodity is changing to the eyes of consumers, supply-chain, regulators, and the society. Preserving our Planet is becoming part of this equation, as much as gender neutrality, and other critical values. We know how to forecast, interpret/measure, and the interact with the marketplace variables.
We always start with the whom, followed by the message, the means and lastly the design. The most important thing is that communication is valid only when resonates to the targeted audience. Looks simple but we always do in a different order due to old habits. Save money, follow the sequence.